PEOPLE
FIRST
Justice Bartels smiling in a light tan suitPeople first · Purpose in action

People first. Then the plan.

Business moves when people do.

I’m Justice Bartels, a business leader, entrepreneur and mentor. My career spans consumer technology, retail sales, property investment and community work.

I started on the shop floor at Dixons Carphone and went on to leadership roles with Huawei, OnePlus and OPPO, including Head of UK & Ireland Retail at Robosen Robotics. I’ve seen first-hand how clear strategy meets customer experience, product value and the people delivering it.

“What have you done in the last 24 hours so you are not in the same position in the next 24 hours?”A question I keep coming back to
My story, work and initiatives

A career in chapters · 2014 — 2023

Built through people, brands and bold moves.

From the retail floor to opening new markets. Flip each chapter for the work behind the role.

01
07Today Justice Bartels Consults

A little more of my perspective

Ideas worth taking with you.

Short thoughts on persistence, ambition and moving forward, straight from my YouTube channel.

More videos on YouTube
Thumbnail for Keep Going… Greatness is Ahead!!!▶

Keep Going… Greatness is Ahead!!!

Persistence when the odds are stacked against you

Thumbnail for Finish Whatever You Started▶

Finish Whatever You Started

Turning intention into follow-through

Thumbnail for You’re not broke, you’re expensive▶

You’re not broke, you’re expensive

Spending, value and the habits behind money

Thumbnail for Success costs comfort▶

Success costs comfort

The trade-offs behind meaningful progress

Swipe to explore

On stage and alongside teams

Ideas land when people get involved.

Speaking & leadership

Justice Bartels Advisory

Where I help founders make progress.

Practical commercial support for founder-led businesses ready to launch, enter the UK market or strengthen sales performance.

01

Positioning

Clarify what makes you different, sharpen your message and own your market space.

02

Go-to-Market

Turn your product or service into real demand with a focused, efficient route to market.

03

Sales & Leadership

Strengthen sales execution and help teams move forward with clarity, accountability and values-led leadership.

The advisory is where my experience becomes focused, practical work alongside your business.

Work with me

An approach built for action

Good strategy should move the business forward.

How I work
01 / GET CLEAR

Find the real opportunity

Get focused on the customer, the offer and the choices that matter most.

02 / MAKE A PLAN

Choose a practical route

Set a commercial direction that fits your ambition, resources and market.

03 / TAKE ACTION

Turn decisions into progress

Build momentum with clear priorities, accountability and hands-on support.

04 / LEAD WELL

Bring people with you

Keep leadership grounded in values, clarity and shared ownership.

Justice Bartels speaking at an event

Speaking & leadership

Ideas that educate, inspire and move people to action.

From keynote speaking to leadership development, I shape the message around the people in the room and the change they need to make.

Explore speaking & leadership

Ready to make your next move?

Let’s make the plan practical.

Start a conversation